| Cognitive and affective trust in service relationships D Johnson, K Grayson Journal of Business research 58 (4), 500-507, 2005 | 2214 | 2005 |
| Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings K Grayson, R Martinec Journal of consumer research 31 (2), 296-312, 2004 | 1798 | 2004 |
| The dark side of long-term relationships in marketing services K Grayson, T Ambler Journal of marketing Research 36 (1), 132-141, 1999 | 932 | 1999 |
| Distinguishing service quality and customer satisfaction: the voice of the consumer D Iacobucci, A Ostrom, K Grayson Journal of consumer psychology 4 (3), 277-303, 1995 | 834 | 1995 |
| The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption A Humphreys, K Grayson Sociology compass 2 (3), 963-980, 2008 | 756 | 2008 |
| The calculus of service quality and customer satisfaction: theoretical and empirical differentiation and integration D Iacobucci, KA Grayson, A Ostrom Advances in services marketing and management 3 (C), 1-67, 1994 | 649 | 1994 |
| Friendship versus business in marketing relationships K Grayson Journal of marketing 71 (4), 121-139, 2007 | 491 | 2007 |
| Marketing and seduction: Building exchange relationships by managing social consensus J Deighton, K Grayson Journal of consumer research 21 (4), 660-676, 1995 | 455 | 1995 |
| Indexicality and the verification function of irreplaceable possessions: A semiotic analysis K Grayson, D Shulman Journal of consumer research 27 (1), 17-30, 2000 | 448 | 2000 |
| Is firm trust essential in a trusted environment? How trust in the business context influences customers K Grayson, D Johnson, DFR Chen Journal of Marketing Research 45 (2), 241-256, 2008 | 386 | 2008 |
| Beyond skepticism: can accessing persuasion knowledge bolster credibility? MS Isaac, K Grayson Journal of Consumer Research 43 (6), 895-912, 2017 | 212 | 2017 |
| Network marketing organizations: Compensation plans, retail network growth, and profitability AT Coughlan, K Grayson International Journal of Research in Marketing 15 (5), 401-426, 1998 | 202 | 1998 |
| Interrater reliability K Grayson, R Rust Journal of Consumer Psychology 1 (10), 71-73, 2001 | 183 | 2001 |
| Trust in Service Relationships DS Johnson, K Grayson Handbook of services marketing and management, 357, 2000 | 147 | 2000 |
| Customer satisfaction fables D Iacobucci, K Grayson, A Ostrom Sloan management review 35 (4), 93-96, 1994 | 129 | 1994 |
| Customer responses to emotional labour in discrete and relational service exchange K Grayson International Journal of Service Industry Management 9 (2), 126-154, 1998 | 111 | 1998 |
| The dangers and opportunities of playful consumption K Grayson Consumer value, 121-141, 2002 | 91 | 2002 |
| Impression management in services marketing K Grayson Handbook of services marketing & management, 51-68, 2000 | 56 | 2000 |
| The Icons of Consumer Research K Grayson Representing Consumers: Voices, Views, and Visions, 27, 1998 | 52* | 1998 |
| Narrative Theory and Consumer Research: Theoretical and Methodological Perspectives. K Grayson Advances in Consumer Research 24 (1), 1997 | 44 | 1997 |
