Kent Grayson
Kent Grayson
Kellogg School of Management
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Citata da
Cognitive and affective trust in service relationships
D Johnson, K Grayson
Journal of Business research 58 (4), 500-507, 2005
Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings
K Grayson, R Martinec
Journal of consumer research 31 (2), 296-312, 2004
The dark side of long-term relationships in marketing services
K Grayson, T Ambler
Journal of marketing Research 36 (1), 132-141, 1999
Distinguishing service quality and customer satisfaction: the voice of the consumer
D Iacobucci, A Ostrom, K Grayson
Journal of consumer psychology 4 (3), 277-303, 1995
The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption
A Humphreys, K Grayson
Sociology compass 2 (3), 963-980, 2008
The calculus of service quality and customer satisfaction: theoretical and empirical differentiation and integration
D Iacobucci, KA Grayson, A Ostrom
Advances in services marketing and management 3 (C), 1-67, 1994
Marketing and seduction: Building exchange relationships by managing social consensus
J Deighton, K Grayson
Journal of consumer research 21 (4), 660-676, 1995
Friendship versus business in marketing relationships
K Grayson
Journal of Marketing 71 (4), 121-139, 2007
Indexicality and the verification function of irreplaceable possessions: A semiotic analysis
K Grayson, D Shulman
Journal of Consumer Research 27 (1), 17-30, 2000
Is firm trust essential in a trusted environment? How trust in the business context influences customers
K Grayson, D Johnson, DFR Chen
Journal of Marketing Research 45 (2), 241-256, 2008
Interrater reliability
K Grayson, R Rust
Journal of Consumer Psychology 1 (10), 71-73, 2001
Network marketing organizations: Compensation plans, retail network growth, and profitability
AT Coughlan, K Grayson
International Journal of Research in Marketing 15 (5), 401-426, 1998
Customer satisfaction fables
D Iacobucci, K Grayson, A Ostrom
Sloan Management Review 35 (4), 93-96, 1994
Trust in Service Relationships
DS Johnson
Handbook of services marketing and management, 357, 2000
Trust in Service Relationships
DS Johnson
Handbook of services marketing and management, 357, 2000
Customer responses to emotional labour in discrete and relational service exchange
K Grayson
International Journal of Service Industry Management, 1998
The dangers and opportunities of playful consumption
K Grayson
Consumer value: A framework for analysis and research 105, 1999
Beyond skepticism: can accessing persuasion knowledge bolster credibility?
MS Isaac, K Grayson
Journal of Consumer Research 43 (6), 895-912, 2017
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach
W Batat, M Wohlfeil
ACR North American Advances, 2009
Impression management in services marketing
K Grayson, D Shulman
Handbook of services marketing and management 5, 1-67, 2000
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