Alkis Thrassou
Alkis Thrassou
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The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity
G Santoro, D Vrontis, A Thrassou, L Dezi
Technological forecasting and social change 136, 347-354, 2018
International marketing adaptation versus standardisation of multinational companies
D Vrontis, A Thrassou, I Lamprianou
International Marketing Review, 2009
Ambidexterity, external knowledge and performance in knowledge-intensive firms
D Vrontis, A Thrassou, G Santoro, A Papa
The Journal of Technology Transfer 42 (2), 374-388, 2017
A contemporary higher education student-choice model for developed countries
D Vrontis, A Thrassou, Y Melanthiou
Journal of Business Research 60 (9), 979-989, 2007
An integrative framework of stakeholder engagement for innovation management and entrepreneurship development
E Leonidou, M Christofi, D Vrontis, A Thrassou
Journal of Business Research 119, 245-258, 2020
Social media influencer marketing: A systematic review, integrative framework and future research agenda
D Vrontis, A Makrides, M Christofi, A Thrassou
International Journal of Consumer Studies 45 (4), 617-644, 2021
Change through innovation in family businesses: evidence from an Italian sample
S Bresciani, A Thrassou, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 9 …, 2013
Adaptation vs. standardization in international marketing–the country-of-origin effect
D Vrontis, A Thrassou
Innovative marketing 3 (4), 7-20, 2007
Do knowledge management and dynamic capabilities affect ambidextrous entrepreneurial intensity and firms’ performance?
G Santoro, A Thrassou, S Bresciani, M Del Giudice
IEEE Transactions on Engineering Management 68 (2), 378-386, 2019
Italian wine firms: strategic branding and financial performance
D Vrontis, A Thrassou, M Rossi
International Journal of Organizational Analysis, 2011
A small services firm marketing communications model for SME‐dominated environments
A Thrassou, D Vrontis
Journal of Marketing Communications 12 (3), 183-202, 2006
Wine business in a changing competitive environment–strategic and financial choices of Campania wine firms
M Rossi, D Vrontis, A Thrassou
International Journal of Business and Globalisation 8 (1), 112-130, 2012
Transcending innovativeness towards strategic reflexivity
D Vrontis, A Thrassou, H Chebbi, D Yahiaoui
Qualitative Market Research: An International Journal, 2012
Wine marketing: a framework for consumer-centred planning
D Vrontis, A Thrassou, MR Czinkota
Journal of Brand Management 18 (4), 245-263, 2011
A new consumer relationship model: the marketing communications application
A Thrassou, D Vrontis
Journal of Promotion Management 15 (4), 499-521, 2009
A new conceptual framework for business‐consumer relationships
D Vrontis, A Thrassou
Marketing Intelligence & Planning, 2007
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums
F Serravalle, A Ferraris, D Vrontis, A Thrassou, M Christofi
Tourism Management Perspectives 32, 100549, 2019
Triggering technological innovation through cross-border mergers and acquisitions: A micro-foundational perspective
M Christofi, D Vrontis, A Thrassou, SMR Shams
Technological Forecasting and Social Change 146, 148-166, 2019
B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies
D Vrontis, A Thrassou, M Amirkhanpour
Technological Forecasting and Social Change 124, 271-282, 2017
Building multiunit ambidextrous organizations—A transformative framework
H Chebbi, D Yahiaoui, D Vrontis, A Thrassou
Human Resource Management 54 (S1), s155-s177, 2015
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