| Customer relationship measurement GA Wyner Marketing Research 11 (2), 39, 1999 | 89 | 1999 |
| Response errors in self-reported number of arrests GA Wyner Sociological Methods & Research 9 (2), 161-177, 1980 | 88 | 1980 |
| Boost your marketing ROI with experimental design. E Almquist, G Wyner Harvard Business Review 79 (9), 135-141, 2001 | 84 | 2001 |
| CASEMAP: Computer-assisted self-explication of multi-attributed preferences V Srinivasan, GA Wyner Graduate School of Business, Stanford University, 1986 | 70 | 1986 |
| Customer valuation: Linking behavior and economics GA Wyner Marketing Research 8 (2), 36, 1996 | 56 | 1996 |
| Customer valuation as a foundation for growth D McDougall, G Wyner, D Vazdauskas Managing Service Quality: An International Journal 7 (1), 5-11, 1997 | 51 | 1997 |
| False reporting of magazine readership KJ Clancy, LE Ostlund, GA Wyner Journal of Advertising Research 19 (5), 23-30, 1979 | 51 | 1979 |
| Customer profitability: linking behavior to economics GA Wyner Marketing Research 8 (2), 36-38, 1996 | 42 | 1996 |
| Segmentation analysis, then and now GA Wyner Marketing research 7 (1), 40, 1995 | 34 | 1995 |
| The many faces of customer value GA Wyner Marketing Research 10 (1), 34, 1998 | 28 | 1998 |
| Learn and earn through testing on the internet GA Wyner Marketing Research 12 (3), 37, 2000 | 24 | 2000 |
| Idea Exchange-Shopper Marketing-How to engage and inspire consumers at critical points in the shopping cycle G Wyner Marketing Management 20 (1), 44, 2011 | 22 | 2011 |
| Measuring the quantity and mix of Product Demand GA Wyner, LH Benedetti, BM Trapp Journal of Marketing 48 (1), 101-109, 1984 | 22 | 1984 |
| Segmentation architecture GA Wyner Marketing Management 11 (2), 6, 2002 | 21 | 2002 |
| The customer-brand relationship GA Wyner Marketing Management 12 (1), 6-6, 2003 | 20 | 2003 |
| Uses and limitations of conjoint analysis-part ii GA Wyner Marketing Research 4 (3), 46, 1992 | 19 | 1992 |
| New pricing realities GA Wyner Marketing Research 13 (1), 34, 2001 | 18 | 2001 |
| Uses and limitations of conjoint analysis-Part I GA Wyner Marketing Research 4 (2), 42, 1992 | 18 | 1992 |
| Segmentation design GA Wyner Marketing research 4 (4), 38, 1992 | 17 | 1992 |
| Customer profitibility GA Wyner Marketing Management 8 (4), 8, 1999 | 16 | 1999 |
