V Srinivasan
V Srinivasan
Adams Distinguished Professor of Management, Emeritus
Verified email at stanford.edu - Homepage
Title
Cited by
Cited by
Year
Conjoint analysis in consumer research: issues and outlook
PE Green, V Srinivasan
Journal of consumer research 5 (2), 103-123, 1978
44031978
Conjoint analysis in marketing: new developments with implications for research and practice
PE Green, V Srinivasan
Journal of marketing 54 (4), 3-19, 1990
33691990
A survey-based method for measuring and understanding brand equity and its extendibility
CS Park, V Srinivasan
Journal of marketing research 31 (2), 271-288, 1994
17601994
Salesforce compensation plans: An agency theoretic perspective
AK Basu, R Lal, V Srinivasan, R Staelin
Marketing science 4 (4), 267-291, 1985
8201985
Linear programming techniques for multidimensional analysis of preferences
V Srinivasan, AD Shocker
Psychometrika 38 (3), 337-369, 1973
7641973
Nonlinear least squares estimation of new product diffusion models
V Srinivasan, CH Mason
Marketing science 5 (2), 169-178, 1986
6911986
Multiattribute approaches for product concept evaluation and generation: A critical review
AD Shocker, V Srinivasan
Journal of Marketing Research 16 (2), 159-180, 1979
6001979
The effects of brand loyalty on competitive price promotional strategies
JS Raju, V Srinivasan, R Lal
Management science 36 (3), 276-304, 1990
5051990
A simultaneous approach to market segmentation and market structuring
R Grover, V Srinivasan
Journal of Marketing Research 24 (2), 139-153, 1987
4541987
Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments
R Grover, V Srinivasan
Journal of marketing research 29 (1), 76-89, 1992
4451992
The predictive power of internet‐based product concept testing using visual depiction and animation
E Dahan, V Srinivasan
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000
4122000
An approach to the measurement, analysis, and prediction of brand equity and its sources
V Srinivasan, CS Park, DR Chang
Management science 51 (9), 1433-1448, 2005
4082005
A hidden Markov model of customer relationship dynamics
O Netzer, JM Lattin, V Srinivasan
Marketing science 27 (2), 185-204, 2008
4002008
A consumer-based methodology for the identification of new product ideas
AD Shocker, V Srinivasan
Management Science 20 (6), 921-937, 1974
3491974
Alternative models for capturing the compromise effect
R Kivetz, O Netzer, V Srinivasan
Journal of marketing research 41 (3), 237-257, 2004
3402004
Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
V Srinivasan, AD Shocker
Psychometrika 38 (4), 473-493, 1973
3291973
Compensation plans for single-and multi-product salesforces: An application of the Holmstrom-Milgrom model
R Lal, V Srinivasan
Management Science 39 (7), 777-793, 1993
3181993
Network models for estimating brand-specific effects in multi-attribute marketing models
V Srinivasan
Management Science 25 (1), 11-21, 1979
3141979
Integrated product design for marketability and manufacturing
V Srinivasan, WS Lovejoy, D Beach
Journal of Marketing Research 34 (1), 154-163, 1997
3051997
Surprising robustness of the self-explicated approach to customer preference structure measurement
V Srinivasan, CS Park
Journal of Marketing Research 34 (2), 286-291, 1997
2911997
The system can't perform the operation now. Try again later.
Articles 1–20