Barak Libai
TitoloCitata daAnno
Talk of the network: A complex systems look at the underlying process of word-of-mouth
J Goldenberg, B Libai, E Muller
Marketing letters 12 (3), 211-223, 2001
20962001
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
6782005
Customer-to-customer interactions: broadening the scope of word of mouth research
B Libai, R Bolton, MS Bgel, K De Ruyter, O Gtz, H Risselada, ...
Journal of service research 13 (3), 267-282, 2010
6642010
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata
J Goldenberg, B Libai, E Muller
Academy of Marketing Science Review 9 (3), 1-18, 2001
4422001
Customer referral management: Optimal reward programs
E Biyalogorsky, E Gerstner, B Libai
Marketing Science 20 (1), 82-95, 2001
3692001
What is the true value of a lost customer?
JE Hogan, KN Lemon, B Libai
Journal of Service Research 5 (3), 196-208, 2003
3492003
Quantifying the ripple: Word-of-mouth and advertising effectiveness
JE Hogan, KN Lemon, B Libai
Journal of Advertising Research 44 (3), 271-280, 2004
3062004
Riding the saddle: How cross-market communications can create a major slump in sales
J Goldenberg, B Libai, E Muller
Journal of Marketing 66 (2), 1-16, 2002
2942002
Social effects on customer retention
I Nitzan, B Libai
Journal of Marketing 75 (6), 24-38, 2011
2902011
The chilling effects of network externalities
J Goldenberg, B Libai, E Muller
International Journal of Research in Marketing 27 (1), 4-15, 2010
290*2010
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176, 2013
250*2013
From density to destiny: Using spatial dimension of sales data for early prediction of new product success
T Garber, J Goldenberg, B Libai, E Muller
Marketing Science 23 (3), 419-428, 2004
2232004
The NPV of bad news
J Goldenberg, B Libai, S Moldovan, E Muller
International Journal of Research in Marketing 24 (3), 186-200, 2007
2122007
The diffusion of services
B Libai, E Muller, R Peres
Journal of marketing research 46 (2), 163-175, 2009
1632009
Marketing percolation
J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer
Physica A: Statistical Mechanics and its Applications 284 (1-4), 335-347, 2000
1622000
Toward an individual customer profitability model: A segment-based approach
B Libai, D Narayandas, C Humby
Journal of service Research 5 (1), 69-76, 2002
1302002
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34, 2009
1072009
Setting referral fees in affiliate marketing
B Libai, E Biyalogorsky, E Gerstner
Journal of Service Research 5 (4), 303-315, 2003
992003
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393, 2005
902005
Targeting revenue leaders for a new product
M Haenlein, B Libai
Journal of Marketing 77 (3), 65-80, 2013
892013
Il sistema al momento non pu eseguire l'operazione. Riprova pi tardi.
Articoli 1–20