| Neuromarketing research in the last five years: A bibliometric analysis AH Alsharif, NZ Md Salleh, R Baharun, A Rami Hashem E Cogent Business & Management 8 (1), 1978620, 2021 | 93 | 2021 |
| Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes AH Alsharif, NZM Salleh, R Baharun, AR Hashem E, AA Mansor, J Ali, ... Sustainability 13 (11), 6488, 2021 | 65 | 2021 |
| A global research trends of neuromarketing: 2015-2020 AH Alsharif, NZM Salleh, R Baharun, H Abuhassna, AR Hashem Revista de comunicación 21 (1), 15-32, 2022 | 42 | 2022 |
| Role of augmented reality in changing consumer behavior and decision making: Case of Pakistan SHA Kazmi, RR Ahmed, KA Soomro, AR Hashem E, H Akhtar, V Parmar Sustainability 13 (24), 14064, 2021 | 37 | 2021 |
| Corporate social responsibility and SME performance: a meta-analysis S Oduro, KD Adhal Nguar, A De Nisco, RHE Alharthi, G Maccario, ... Marketing Intelligence & Planning 40 (2), 184-204, 2022 | 34 | 2022 |
| The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework RR Ahmed, M Azam, JA Qureshi, AR Hashem E, V Parmar, NZ Md Salleh Frontiers in psychology 13, 859614, 2022 | 24 | 2022 |
| Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption SC Eze, VC Chinedu-Eze, HO Awa, RHE Alharthi Plos one 16 (12), e0260145, 2021 | 22 | 2021 |
| Exploring factors influencing neuromarketing implementation in Malaysian Universities: Barriers and enablers AH Alsharif, NZM Salleh, AR Hashem E, A Khraiwish, L Putit, LSM Arif Sustainability 15 (5), 4603, 2023 | 21 | 2023 |
| J., & Abbas, AF (2021). Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes AH Alsharif, NZM Salleh, R Baharun, E Hashem, M AR, A AA Sustainability 13 (11), 6488, 0 | 19 | |
| Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021) NZM Salleh, M Abdullah, A Ali, F Faisal, RM Nor Heliyon 9 (1), 2023 | 13 | 2023 |
| Relationship between Different Dimensions of Workplace Spirituality and Psychological Well-Being: Measuring Mediation Analysis through Conditional Process Modeling RR Ahmed, FA Soomro, ZA Channar, AR Hashem E, HA Soomro, ... International journal of environmental research and public health 19 (18), 11244, 2022 | 11 | 2022 |
| DESTINATION ENVIRONMENTAL BRANDING AND SUSTAINABLE ECO-CONSCIOUS CONSUMER. SH Alam, RR Ahmed, E Hashem, A Rami, NZM Salleh, L Vasa, ... Transformations in Business & Economics 21 (2), 2022 | 10 | 2022 |
| Neuromarketing research in the last five years: a bibliometric analysis. Cogent Business & Management, 8 (1), 1978620 AH Alsharif, NZM Salleh, R Baharun, RHE Alharthi | 9 | 2021 |
| The social media break-up: Psycho-behavioral measures and implications RR Ahmed, JA Qureshi, F Arshad, ZA Channar, V Parmar, NZM Salleh IEEE Access 10, 58116-58135, 2022 | 8 | 2022 |
| Thirty-Eight Years of ‘Wellbeing’Research: Bibliometric Analysis of Open Access Documents. J Ali, A Jusoh, NH Idris, A Abbas, KMD Nor, RHE Alharthi Studies of Applied Economics 39 (10), 2021 | 7 | 2021 |
| Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes. Sustainability (Basel), 13 (11), 6488 AH Alsharif, NZM Salleh, R Baharun, RHE Alharthi, AA Mansor, J Ali, ... | 7 | 2021 |
| Organisational ambidexterity and social enterprise performance: A Ghanaian perspective S Oduro, E Alharthi Rami Hashem, AH Alsharif South African Journal of Economic and Management Sciences 25 (1), 1-13, 2022 | 6 | 2022 |
| Tendencias globales de investigación en neuromarketing: 2015-2020 AH Alsharif, NZM Salleh, R Baharun, H Abuhassna, AR Hashem E Revista de Comunicación 21 (1), 15-32, 2022 | 5 | 2022 |
| H., and Parmar, V.(2021). Role of augmented reality in changing consumer behavior and decision making: case of Pakistan. Sustainability, 13 (24), 14064 S Kazmi, R Ahmed, K Soomro, E Hashem, A AR | 5 | |
| A., Putit, L., & Arif, LSM (2023). Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers AH Alsharif, NZM Salleh, E Hashem, K AR Sustainability 15 (5), 4603, 0 | 5 | |
Nor Zafir Md Sallehuniversiti teknologi malaysiaEmail verificata su utm.my
![Khalil Md Nor [ORCID 0000-0002-4622-0434]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=LOQYAH0AAAAJ&citpid=4)
