| Advertising a new product in a segmented market A Buratto, L Grosset, B Viscolani European Journal of Operational Research 175 (2), 1262-1267, 2006 | 83 | 2006 |
| New product introduction: goodwill, time and advertising cost A Buratto, B Viscolani Mathematical Methods of Operations Research 55, 55-68, 2002 | 49 | 2002 |
| Advertising channel selection in a segmented market A Buratto, L Grosset, B Viscolani Automatica 42 (8), 1343-1347, 2006 | 46 | 2006 |
| Advertising strategies in a differential game with negative competitor’s interference B Viscolani, G Zaccour Journal of Optimization Theory and Applications 140 (1), 153-170, 2009 | 43 | 2009 |
| Advertising for the introduction of an age‐sensitive product L Grosset, B Viscolani Optimal control applications and methods 26 (3), 157-167, 2005 | 39 | 2005 |
| The effect of a ‘containing’position in a hammock versus the supine position on the cutaneous oxygen level in premature and term babies M Bottos, A Pettenazzo, G Giancola, D Stefani, G Pettena, B Viscolani, ... Early human development 11 (3-4), 265-273, 1985 | 27 | 1985 |
| Optimal goodwill path to introduce a new product S Mosca, B Viscolani Journal of optimization theory and applications 123, 149-162, 2004 | 25 | 2004 |
| Optimal dynamic advertising with an adverse exogenous effect on brand goodwill L Grosset, B Viscolani Automatica 45 (4), 863-870, 2009 | 24 | 2009 |
| Advertising in a segmented market: comparison of media choices L Grosset, B Viscolani IMA Journal of Management Mathematics 19 (3), 219-226, 2008 | 21 | 2008 |
| Pure-strategy Nash equilibria in an advertising game with interference B Viscolani European Journal of Operational Research 216 (3), 605-612, 2012 | 19 | 2012 |
| A single season production and advertising control problem with bounded final goodwill D Favaretto, B Viscolani Journal of Information and Optimization Sciences 21 (3), 337-357, 2000 | 18 | 2000 |
| Advertising decisions for a segmented market B Viscolani Optimization 58 (4), 469-477, 2009 | 17 | 2009 |
| Advertising coordination games of a manufacturer and a retailer while introducing a new product A Buratto, L Grosset, B Viscolani Top 15 (2), 307-321, 2007 | 17 | 2007 |
| Advertising for a new product introduction: a stochastic approach L Grosset, B Viscolani Top 12, 149-167, 2004 | 17 | 2004 |
| A goodwill model with predatory advertising L Grosset, P Roberti, B Viscolani Operations research letters 39 (6), 419-422, 2011 | 16 | 2011 |
| An optimal control student problem and a marketing counterpart A Buratto, B Viscolani Mathematical and Computer Modelling 20 (6), 19-33, 1994 | 14 | 1994 |
| Optimal control of advertising and production of a seasonal product with nondifferentiable demand D Favaretto, P Mazzega, A Mezzaroba, B Viscolani Dynamics and control 6, 91-104, 1996 | 13 | 1996 |
| Age-structured linear-state differential games L Grosset, B Viscolani European Journal of Operational Research 254 (1), 269-278, 2016 | 10 | 2016 |
| Ottimizzazione Dinamica. Modelli economici e gestionali A Buratto, L Grosset, B Viscolani Libreria Progetto snc, 2013 | 10 | 2013 |
| A note on checking schedules with finite horizon B Viscolani RAIRO-Operations Research 25 (2), 203-208, 1991 | 10 | 1991 |
Luca GrossetDepartment of Mathematics, University of PadovaEmail verificata su math.unipd.it
