Melissa Archpru Akaka
Cited by
Cited by
On value and value co-creation: A service systems and service logic perspective
SL Vargo, PP Maglio, MA Akaka
European management journal 26 (3), 145-152, 2008
Innovation through institutionalization: A service ecosystems perspective
SL Vargo, H Wieland, MA Akaka
Industrial Marketing Management 44, 63-72, 2015
Service-dominant logic as a foundation for service science: clarifications
SL Vargo, MA Akaka
Service Science 1 (1), 32-41, 2009
The complexity of context: A service ecosystems approach for international marketing
MA Akaka, SL Vargo, RF Lusch
Journal of International Marketing 21 (4), 1-20, 2013
Value cocreation and service systems (re) formation: A service ecosystems view
SL Vargo, MA Akaka
Service Science 4 (3), 207-217, 2012
Technology as an operant resource in service (eco) systems
MA Akaka, SL Vargo
Information Systems and e-business Management 12 (3), 367-384, 2014
Extending the context of service: from encounters to ecosystems
MA Akaka, SL Vargo
Journal of Services Marketing, 2015
The context of experience
MA Akaka, SL Vargo, HJ Schau
Journal of Service Management, 2015
An exploration of networks in value cocreation: A service-ecosystems view
MA Akaka, SL Vargo, RF Lusch
Special issue–Toward a better understanding of the role of value in markets …, 2012
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
Advancing service science with service-dominant logic
SL Vargo, RF Lusch, MA Akaka
Handbook of service science, 133-156, 2010
Roles as resources: A social roles perspective of change in value networks
M Archpru Akaka, JD Chandler
Marketing Theory 11 (3), 243-260, 2011
Service-dominant logic: A review and assessment
SL Vargo, RF Lusch, MA Akaka, Y He
Review of marketing research, 125-167, 2017
The evolution and prospects of service-dominant logic: An investigation of past, present, and future research
R Wilden, MA Akaka, IO Karpen, J Hohberger
Journal of service research 20 (4), 345-361, 2017
Conceptualizing value: a service-ecosystem view
SL Vargo, MA Akaka, CM Vaughan
Journal of Creating Value 3 (2), 117-124, 2017
The role of symbols in value cocreation
MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo
Marketing Theory 14 (3), 311-326, 2014
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective
SL Vargo, MA Akaka, H Wieland
Journal of Business Research 116, 526-534, 2020
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
PS Whalen, MA Akaka
Journal of Strategic Marketing 24 (1), 61-75, 2016
How does innovation emerge in a service ecosystem?
JD Chandler, I Danatzis, C Wernicke, MA Akaka, D Reynolds
Journal of Service Research 22 (1), 75-89, 2019
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
The system can't perform the operation now. Try again later.
Articles 1–20