Michael W Lever
Citata da
Citata da
A cross-national comparison of intragenerational variability in social media sharing
MS Mulvey, MW Lever, S Elliot
Journal of Travel Research 59 (7), 1204-1220, 2020
Reading travel guidebooks: Readership typologies using eye-tracking technology
MW Lever, Y Shen, M Joppe
Journal of Destination Marketing & Management 14, 100368, 2019
Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image
MW Lever, S Elliot, M Joppe
Journal of Vacation Marketing 29 (4), 537-554, 2023
Exploring destination advocacy behavior in a virtual travel community
MW Lever, S Elliot, M Joppe
Journal of Travel & Tourism Marketing 38 (5), 431-443, 2021
Investigating the appeal of a visitor guide: a triangulated approach
Y Shen, M Lever, M Joppe
International Journal of Contemporary Hospitality Management 32 (4), 1539-1562, 2020
From hashtags to shopping bags: measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns
MW Lever, MS Mulvey, S Elliot
Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans
M Lever, R Abbas
Journal of Vacation Marketing 25 (3), 320-333, 2019
You want to go where? Shifts in social media behaviour during the COVID-19 pandemic
S Elliot, MW Lever
Annals of Leisure Research 27 (1), 152-166, 2024
Show Me a Story: Social Media-Based User-Generated Videos and Destination Brand Engagement
MW Lever, S Elliot
Global Perspectives on Strategic Storytelling in Destination Marketing, 230-245, 2022
Perspective-Taking for Policy-Making: An Analysis of Canadian Cross-border Shopping
MS Mulvey, CE Gengler, MW Lever
NMIMS Journal of Economic and Public Policy 1 (1), 27-39, 2016
Understanding Variability in Modern Cross-Border Shopping Occasions
MW Lever
University of Ottawa, 2014
Sustaining travel dreams in retirement: Guidance at the crossroads
MS Mulvey, DT Padgett, MW Lever
Well-being In Later Life, 65-81, 2022
Best practices for eye-tracking studies: Dos and don’ts
Y Shen, M Lever, M Joppe
Eye Tracking in Tourism, 29-43, 2020
The Northern Likes: The Case of Northwest Territories’ Social Media Campaign
MW Lever, S Elliot
Journal of Hospitality & Tourism Cases 7 (3), 37-46, 2019
Exploring Canadians’ Social Media-Based Advocacy to Inform Domestic Travel Recovery
MW Lever, S Elliot
Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group
M Lever, DS Elliot
Keep Exploring, Sharing, and Tweeting: Connecting Millennials, Social Media and Destination Canada’s Brand
M Lever, MS Mulvey, S Elliot
Discerning Differences in Cross-border Shopping Occasions
MS Mulvey, MW Lever
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
L Teng, C Sun, Y Chen, MW Lever, L Foti
Journal of Business Research 180, 114698, 2024
Cutting Retention with a Knife: Managing COVID-19-Impacted Turnover Within the Rooms and Culinary Departments at Fairmont Banff Springs
MW Lever
Case Based Research in Tourism, Travel, and Hospitality: Rethinking Theory …, 2024
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