| Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM A Konstantopoulou, I Rizomyliotis, K Konstantoulaki, R Badahdah International journal of organizational analysis 27 (2), 308-321, 2019 | 153 | 2019 |
| Do firms still need to be social? Firm generated content in social media A Poulis, I Rizomyliotis, K Konstantoulaki Information Technology & People 32 (2), 387-404, 2019 | 153 | 2019 |
| Sustaining brand loyalty: The moderating role of green consumption values I Rizomyliotis, A Poulis, K Konstantoulaki, A Giovanis Business Strategy and the Environment 30 (7), 3025-3039, 2021 | 39 | 2021 |
| “How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment I Rizomyliotis, MN Kastanakis, A Giovanis, K Konstantoulaki, ... Journal of Business Research 153, 329-340, 2022 | 29 | 2022 |
| Applying fcm to predict the behaviour of loyal customers in the mobile telecommunications industry I Rizomyliotis, A Poulis, G Apostolos, K Konstantoulaki, I Kostopoulos Journal of Strategic Marketing 28 (1), 1-15, 2020 | 22 | 2020 |
| Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement I Rizomyliotis, K Konstantoulaki, I Kostopoulos Australasian marketing journal 26 (3), 204-215, 2018 | 21 | 2018 |
| Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation I Rizomyliotis, K Konstantoulaki, K Kaminakis, A Giovanis, ... Academy of Marketing Studies Journal 22 (4), 2018 | 17 | 2018 |
| Business-to-business marketing communications: Value and efficiency considerations in recessionary times I Rizomyliotis, K Konstantoulaki, I Kostopoulos Springer, 2017 | 16 | 2017 |
| Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach A Giovanis, I Rizomyliotis, K Konstantoulaki, S Magrizos European Management Journal 40 (4), 618-631, 2022 | 14 | 2022 |
| Personalised content in mobile applications and purchase intentions: An exploratory study K Konstantoulaki, I Rizomyliotis, A Papangelopoulou Business and management studies 5 (4), 13-23, 2019 | 12 | 2019 |
| Reassessing the influence of mental intangibility on consumer decision-making I Rizomyliotis, K Konstantoulaki, G Kostopoulos, A Poulis International Journal of Market Research 59 (4), 409-421, 2017 | 11 | 2017 |
| Female self-gifts buying behaviour: impulse purchase and product involvement L Kemp, LW Mai, K Konstantoulaki Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 9 | 2016 |
| Social media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulness K Konstantoulaki, I Rizomyliotis, Y Cao, I Christodoulou Corporate Communications: An International Journal 27 (3), 457-469, 2022 | 8 | 2022 |
| Education in the pandemic economy: attitudes towards distance learning as a drive of university students’ decision making SA Toumpalidou, K Konstantoulaki International Journal of Organizational Analysis 31 (1), 50-62, 2023 | 7 | 2023 |
| Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention I Rizomyliotis, D Zafeiriadis, K Konstantoulaki, A Giovanis International Journal of Internet Marketing and Advertising 15 (4), 394-411, 2021 | 6 | 2021 |
| Sponsoring sports teams with low media exposure: an exploratory investigation on small and medium sized B2B firms K Konstantoulaki, I Rizomyliotis, A Giovanis, V Conti, C Kallandranis International Journal of Marketing Studies 9 (5), 77-94, 2017 | 5 | 2017 |
| DETERMINANTS OF PHYSICIANS'PURCHASE INTENTION FOR INNOVATIVE SERVICES: INTEGRATING PROFESSIONAL CHARACTERISTICS WITH TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOUR G Kostopoulos, I Rizomyliotis, K Konstantoulaki International Journal of Innovation Management 19 (02), 1550024, 2015 | 5 | 2015 |
| consumer attitudes and behavioural intentions towards corporate social responsibility: Evidence from the airline industry K Konstantoulaki, A Yigitbas, A Giovanis, I Rizomyliotis Journal of Air Transport Studies 11 (1), 47-70, 2020 | 4 | 2020 |
| Understanding consumers’ attitudes and behavioural intentions towards corporate social responsibility in the airline industry: The role of perceived value and expectations K Konstantoulaki, A Yigitbas, A Giovanis, I Rizomyliotis Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 3 | 2019 |
| Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity K Konstantoulaki, F Kokkinaki, I Rizomyliotis Review of Marketing Science 19 (1), 75-100, 2021 | 2 | 2021 |
