Veronica Marozzo
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Effects of au naturel packaging colors on willingness to pay for healthy food
V Marozzo, MA Raimondo, GN Miceli, I Scopelliti
Psychology & Marketing 37 (7), 913-927, 2020
Measuring the effect of blockchain extrinsic cues on consumers’ perceived flavor and healthiness: A cross-country analysis
MF Mazzù, V Marozzo, A Baccelloni, F de’Pompeis
Foods 10 (6), 1413, 2021
Investigating the importance of product traceability in the relationship between product authenticity and consumer willingness to pay
V Marozzo, A Vargas-Sánchez, T Abbate, A D'Amico
Sinergie Italian Journal of Management 40 (2), 21-39, 2022
Decoding Asian consumers' willingness to pay for organic food product: a configurational-based approach
V Marozzo, A Costa, A Crupi, T Abbate
European Journal of Innovation Management 26 (7), 353-384, 2023
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences
MF Mazzù, V Marozzo, A Baccelloni, A Giambarresi
Psychology & Marketing 40 (8), 1484-1500, 2023
Perceptions and implications of product sustainability and product authenticity in the agri-food sector: the case of organic olive oil in Spain
V Marozzo, A Vargas-Sánchez, T Abbate, A D'Amico, ET La Rocca
Micro & Macro Marketing 30 (1), 113-140, 2021
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles
MF Mazzù, S Romani, V Marozzo, A Giambarresi, A Baccelloni
Nutrition 105, 111849, 2023
Sustainability and authenticity: are they food risk relievers during the COVID-19 pandemic?
V Marozzo, M Meleddu, T Abbate
British Food Journal 124 (12), 4234-4249, 2022
Orchestrating an Open Innovation Ecosystem in low-tech industries: the case of Barilla’s Blu1877
V Marozzo, T Abbate, F Cesaroni, A Crupi, A Di Minin
Technology Analysis & Strategic Management, 1-16, 2023
Open innovation at the digital frontier: unraveling the paradoxes and roadmaps for SMEs' successful digital transformation
FP Appio, E Cacciatore, F Cesaroni, A Crupi, V Marozzo
European Journal of Innovation Management 27 (9), 223-247, 2024
Co-creating through win and quick: The role of type of contest and constraints on creativity
E Cardamone, V Marozzo, GN Miceli, MA Raimondo
Journal of the Knowledge Economy 14 (4), 4449-4465, 2023
Does Financial Institution Proximity Affect the Development of Entrepreneurship?
F Fasano, M La Rocca, T La Rocca, V Marozzo
Entrepreneurship-Contemporary Issues, 131, 2020
How to Improve Universal Accessibility of Smart Tourism Destinations: The Case of Amsterdam City
A D’Amico, V Marozzo, V Schifilliti
Tourism and Disability: An Economic and Managerial Perspective, 89-102, 2022
The impact of watching science fiction on the creativity of individuals: The role of STEM background
V Marozzo, A Crupi, T Abbate, F Cesaroni, V Corvello
Technovation 132, 102994, 2024
Consumers’ willingness to pay for olive oil with sustainability characteristics: a bibliometric analysis and directions for future research
V Marozzo, A Crupi, A Costa, T Abbate
Int. J. Technology Transfer and Commercialisation 20 (4), 387, 2023
Technological and Marketing Capabilities in the Innovative High-Tech Startups Domain
A Costa, V Marozzo, T Abbate
Micro & Macro Marketing, 1-26, 2023
Trasformazione digitale e open innovation: la prospettiva delle piccole e medie imprese
V Marozzo, A Crupi
Trasformazione digitale e open innovation, 1-135, 2023
Rethinking Digital Innovations in the Lens of Sustainability: Perspectives from Asian Consumers of Organic Olive Oil
V Marozzo, A Crupi, A Costa
Business and Management in Asia: Digital Innovation and Sustainability, 1-18, 2022
La trasformazione digitale nella PMI. Raccontare l'innovazione
A Crupi, N DEL SARTO, V Marozzo
Tecniche Nuove Spa, 2022
Asian Consumers’ Willingness to Pay for Organic Olive Oil: a Qualitative Comparative Analysis
Boosting knowledge & trust for a sustainable business, 15, 2022
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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