‪Laurence Borel‬ - ‪Google Scholar‬

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Citata da

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Citazioni	127	110
Indice H	3	3
i10-index	2	2

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Coautori

George ChristodoulidesChalhoub Group Professor of Luxury Brand Management, American University of SharjahEmail verificata su aus.edu
Anastasia StathopoulouProfessor of Marketing, International University of Monaco, OMNES EducationEmail verificata su inseec.com
Douglas C. WestKing's College LondonEmail verificata su kcl.ac.uk

Laurence Borel

Laurence Borel

Marketer, PhD from Birkbeck, University of London

Email verificata su mail.bbk.ac.uk - Home page

Branding Consumer Engagement Social Media Consumer Identity


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement? A Stathopoulou, L Borel, G Christodoulides, D West Psychology & Marketing 34 (4), 448–462, 2017	108	2017
Branding and digital analytics LH Borel, G Christodoulides The Routledge companion to contemporary brand management, 255-268, 2016	16	2016
Me and my brands: drivers and outcomes of'brand selfies' L Borel Birkbeck, University of London, 2021	3	2021

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